Smiles and Miles

For Clinics · 120 pages + templates

The UK Market Playbook for Turkish Clinics

The operator's manual for Turkish clinics targeting UK patients — from ASA-compliant advertising to GDPR-safe data flows.

Smiles and Miles · Buyer's Guide

The UK Market Playbook for Turkish Clinics

What's inside

  • Positioning, pricing and trust-building for UK patients
  • UK advertising compliance: ASA/CAP rules, claims & before-afters
  • Enquiry-to-booking funnel templates (email, WhatsApp, landing pages)
  • GDPR-compliant patient data handling across borders
  • Vetted UK partner network: interpreters, aftercare, transfers
  • Escalation playbook for complaints, refunds and reputation

Table of contents

  1. 1. Positioning for a sceptical UK patient
  2. 2. ASA & CAP compliance you can actually implement
  3. 3. Funnel templates and scripts
  4. 4. Data protection across borders
  5. 5. UK-side aftercare partnerships
  6. 6. Complaints, refunds and reputation defence